Real Estate

We begin with understanding your business goals, target locations and audiences. This helps determine the right strategies.

• The content should be clear, concise and easy to understand for international viewers. Use simple grammar and avoid jargon or slang.
• Highlight property listings with clear photos, descriptions of features/amenities, pricing info and contact details. International clients will appreciate all details being spelled out.
• Provide general information about the local real estate market - trends, average home values, popular neighborhoods, etc. This gives overseas buyers helpful context.
• Include pages about the home buying/selling process - how it works legally, tips for international buyers, mortgages/loans, currency info. Break it down step-by-step
• Add pages about living in the city or region - climate, culture, schools, work opportunities. People want to know what life would be like before relocating.
• Use Google Translate to automatically translate some pages into other common languages like Spanish, French, Chinese. Not all text needs translation.
• Optimize the site for search engines by including location keywords throughout. Prospective international clients may search broadly.
• Consider including a live chat feature so multilingual agents can quickly assist visitors during business hours.