We begin with understanding your business goals, target and locations
Our audiences. This helps determine the right strategies.
- The content should be clear, concise and easy to understand for international viewers. Use simple grammar and avoid jargon or slang.
- Highlight property listings with clear photos, descriptions of features/amenities, pricing info and contact details. International clients will appreciate all details being spelled out.
- Provide general information about the local real estate market - trends, average home values, popular neighborhoods, etc. This gives overseas buyers helpful context.
- Include pages about the home buying/selling process - how it
works legally, tips for international buyers, mortgages/loans, currency info. Break it down step-by-step
- Add pages about living in the city or region - climate,
culture, schools, work opportunities. People want to know what life would be like before relocating.
- Use Google Translate to automatically translate some pages into
other common languages like Spanish, French, Chinese. Not all text needs translation.
- Optimize the site for search engines by including location
keywords throughout. Prospective international clients may search broadly.
- Consider including a live chat feature so multilingual agents can quickly assist visitors during business hours.
Guiding your business journey